1. Market Segmentation: Break down the broader market into smaller, more manageable segments based on factors like geography, demographics, and consumer behavior. 2. Market Analysis: Use tools like PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis to understand the external factors influencing the market. 3. Entry Strategy: Decide on the best approach to enter the new market. This could involve exporting, strategic partnerships, joint ventures, or franchising. 4. Marketing Mix: Adapt the marketing mix (Product, Price, Place, Promotion) to align with the preferences and expectations of the new market segment.