What are the Key Questions to Ask About Your Audience?
To effectively know your audience, you need to ask several critical questions:
1. Who are they? - Identify the demographics such as age, gender, income level, education, and occupation. 2. What are their interests and behaviors? - Understand their hobbies, lifestyle choices, purchasing behavior, and brand loyalty. 3. What problems do they face? - Determine the challenges and pain points they encounter that your business can address. 4. Where do they spend their time? - Identify the platforms and channels they frequent, such as social media, online forums, or physical locations. 5. How do they make purchasing decisions? - Understand their decision-making process, including the factors that influence their choices and the sources they trust.