Investors in Series B funding rounds look at a variety of metrics to assess the potential of a company. These include:
Revenue Growth: Consistent and significant revenue growth is a strong indicator of market demand and business viability. Customer Acquisition Costs (CAC): Lower CAC indicates efficient marketing and sales strategies. Lifetime Value (LTV): High LTV suggests that the company can retain customers and generate recurring revenue. Market Size: A large and growing market size indicates ample opportunities for expansion. Product-Market Fit: Demonstrating that the product meets a significant market need is crucial.