There are several market entry strategies that entrepreneurs can consider:
Direct Exporting: Selling products directly to customers in the target market. Franchising: Allowing another business to operate using the brand name and business model. Joint Ventures: Partnering with a local business to share resources and knowledge. Licensing: Permitting another company to manufacture and sell products under the entrepreneur’s brand. Strategic Alliances: Collaborating with local firms to leverage their market presence and expertise.