Google Analytics offers a range of features that help businesses analyze their website traffic:
Real-Time Reporting: Allows businesses to see who is on their website at any given moment. Audience Reports: Provides detailed information about the users visiting the website, including demographics, interests, and geographic locations. Acquisition Reports: Shows where the website traffic is coming from, such as search engines, social media, or direct visits. Behavior Reports: Offers insights into how users interact with the website, including page views, bounce rate, and time spent on the site. Conversion Tracking: Enables businesses to track the completion of desired actions such as form submissions, purchases, or newsletter sign-ups.