customer data platform (cdp)

What are the Key Features of a CDP?

Some of the essential features of a CDP include:
Data Integration: Ability to integrate with various data sources.
Real-time Analytics: Providing real-time analysis and insights.
Customer Segmentation: Advanced segmentation capabilities to target specific customer groups.
Data Governance: Ensuring data quality and compliance with regulations.
Cross-channel Orchestration: Managing customer interactions across multiple channels.

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