1. Clarity: The message should be straightforward and free of jargon or ambiguity. 2. Conciseness: Keep the message brief and to the point. 3. Consistency: Ensure that the message aligns with the company's values and previous communications. 4. Feedback: Encourage and act on feedback to make sure the message was understood as intended. 5. Medium: Choose the appropriate channel for your message, whether it's email, face-to-face, or a video conference.