Market Trends: Identifying and understanding the direction in which the market is moving. Customer Insights: Gaining a deep understanding of customer needs, preferences, and behaviors. Competitive Landscape: Analyzing the strengths, weaknesses, opportunities, and threats posed by competitors. SWOT Analysis: Evaluating the internal strengths and weaknesses of the business, as well as external opportunities and threats. Market Segmentation: Dividing the market into distinct groups based on demographics, psychographics, and behavior to target specific segments effectively.