martech

What Are the Key Components of a Martech Stack?

A martech stack is a collection of technologies a company uses for marketing purposes. Key components typically include:
Customer Relationship Management (CRM) systems: Manage customer data and interactions.
Content Management Systems (CMS): Handle the creation and management of digital content.
Email Marketing Platforms: Automate and manage email campaigns.
Social Media Management Tools: Schedule, analyze, and manage social media posts.
Analytics Tools: Measure and analyze marketing performance.

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