What are the Four Perspectives of the Balanced Scorecard?
The Balanced Scorecard typically includes four perspectives:
Financial Perspective: Focuses on financial objectives and performance measures like revenue growth, profitability, and return on investment. Customer Perspective: Looks at customer satisfaction and retention, market share, and brand strength. Internal Process Perspective: Examines internal operational goals and outlines the key processes necessary to deliver customer and financial objectives. Learning and Growth Perspective: Focuses on intangible assets such as corporate culture, employee training, and development to foster innovation and improvement.