With the rise of e-commerce, counterfeiters have found new avenues to distribute fake goods. Online marketplaces and social media platforms are increasingly being used to sell counterfeit products. In response, businesses and platforms are leveraging artificial intelligence and machine learning to detect and remove counterfeit listings. Another trend is the increasing sophistication of counterfeiters, who are using advanced manufacturing techniques to produce high-quality fakes that are difficult to distinguish from authentic products.