market entry strategies

What are the Different Types of Market Entry Strategies?

There are several market entry strategies that entrepreneurs can consider, each with its own set of advantages and challenges. Here are some of the most common ones:
Direct Exporting: Selling directly to the target market.
Licensing: Allowing another company to produce and sell your product.
Franchising: Granting the rights to use your business model and brand.
Joint Ventures: Partnering with a local company to enter the market.
Wholly Owned Subsidiaries: Establishing a fully owned company in the target market.

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