KPIs can be categorized into several types depending on what aspect of the business they measure. Here are some key categories:
Financial KPIs: These measure the financial health of your business. Examples include revenue growth, profit margins, and cash flow. Customer KPIs: These focus on customer behavior and satisfaction. Examples include customer retention rate, net promoter score (NPS), and customer lifetime value (CLV). Operational KPIs: These track the efficiency of business processes. Examples include inventory turnover, order fulfillment time, and operational cost ratio. Marketing KPIs: These measure the effectiveness of your marketing efforts. Examples include conversion rates, cost per acquisition (CPA), and return on marketing investment (ROMI). Employee KPIs: These focus on workforce performance and satisfaction. Examples include employee turnover rate, employee engagement level, and productivity metrics.