Customer needs can be broadly categorized into several types:
1. Functional Needs: These are the basic requirements that a product or service must fulfill. For instance, a refrigerator’s fundamental need is to keep food fresh.
2. Emotional Needs: These relate to how a product or service makes the customer feel. For example, a luxury car might fulfill the emotional need of feeling prestigious or successful.
3. Social Needs: These are related to how a product or service helps a customer connect with others. Social media platforms like Facebook fulfill the need to stay connected with family and friends.
4. Economic Needs: These involve the cost and financial aspects of a product or service. Customers are often looking for the best value for their money.
5. Convenience Needs: These are related to the ease of use and accessibility of a product or service. A streaming service like Netflix, which provides on-demand content, caters to convenience needs.