entrepreneurial thought and action® (eta)

What Are the Core Principles of ETA?

ETA is built on several core principles:
1. Start with Means at Hand: Instead of waiting for perfect resources, entrepreneurs are encouraged to begin with what they already have, such as their skills, knowledge, and networks.
2. Affordable Loss: Focus on what you can afford to lose rather than potential gains. This minimizes risk and makes it easier to recover from failures.
3. Iterative Learning: Use small experiments to test assumptions and gather feedback. This allows for quick pivots and adjustments.
4. Leverage Networks: Utilize personal and professional networks to gain insights, resources, and support.
5. Embrace Uncertainty: Accept that uncertainty is a natural part of the entrepreneurial journey and use it as a learning opportunity.

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