The consequences can be severe and multi-faceted. They include:
High Failure Rate: Businesses started without adequate awareness are more likely to fail. Missed Opportunities: Entrepreneurs may miss out on lucrative opportunities due to lack of knowledge. Poor Decision Making: Inadequate information leads to poor decision-making, affecting the long-term sustainability of the business. Resource Wastage: Time, money, and effort may be wasted on unviable business ideas.