customer acquisition

What are the Common Challenges in Customer Acquisition?

Some common challenges in customer acquisition include:
High CAC: The cost of acquiring new customers can be high, especially in competitive markets.
Market Saturation: In saturated markets, attracting new customers can be challenging due to the abundance of options available.
Changing Trends: Keeping up with changing consumer preferences and market trends requires continuous adaptation.
Brand Awareness: Building and maintaining strong brand awareness is essential but challenging, especially for new businesses.

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