There are several common brand positioning strategies that entrepreneurs can adopt:
Cost Leadership: Positioning based on being the most cost-effective option in the market. This is often used by brands looking to attract price-sensitive customers. Differentiation: Offering unique features or benefits that competitors do not provide. This could be based on innovation, quality, or customer service. Niche Positioning: Focusing on a specific segment of the market. This involves tailoring products and marketing efforts to meet the needs of a particular group of customers. Brand Personality: Creating a distinct brand personality that resonates with the target audience. This often involves using emotional appeals and storytelling.