Common areas where mismatches of expectations occur include:
- Financial Projections: Entrepreneurs frequently overestimate their revenue and underestimate their expenses. - Market Size and Penetration: Misjudging the size of the target market or the ease of penetrating it. - Time to Profitability: Believing that the business will become profitable sooner than is realistic. - Work-Life Balance: Expecting to have a balanced life while running a startup, which often requires long hours and sacrifices.