random assignment

What are the Challenges of Using Random Assignment in Business?

Despite its benefits, random assignment can be challenging to implement in the business context. Some common issues include:
- Ethical Concerns: In certain scenarios, random assignment may be seen as unfair or unethical, particularly if it involves withholding a potentially beneficial intervention from some participants.
- Practical Constraints: Random assignment may not always be feasible due to logistical issues, such as geographical limitations or the inability to control external variables.
- Sample Size: Small sample sizes can lead to less reliable results, as random assignment is most effective with larger groups.

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