Despite its advantages, social commerce comes with its own set of challenges:
Privacy Concerns: Users may be wary of sharing personal information on social media platforms. Platform Dependency: Relying heavily on a single social platform can be risky if the platform changes its algorithms or policies. Competition: The rise of social commerce has led to increased competition, making it harder to stand out. Customer Trust: Building trust on social media can be challenging, especially for new or lesser-known brands.