What are the Challenges of Getting Media Mentions?
Competition: Many startups vie for media attention, making it challenging to stand out and secure coverage. Relevance: Media outlets receive numerous pitches daily. Ensuring your story is relevant and newsworthy is crucial for gaining interest. Timing: Timing is essential. Releasing press information during low-news periods or aligning with current trends can increase the likelihood of getting noticed. Consistency: One-time media coverage is beneficial, but consistent mentions are more impactful. Building an ongoing media strategy is essential.