What Are the Challenges in Understanding a Single Customer?
Despite the benefits, understanding a single customer comes with challenges. Data privacy regulations like GDPR and CCPA impose restrictions on data collection and usage, requiring businesses to navigate legal complexities. Additionally, the sheer volume of data can be overwhelming, necessitating advanced tools and skilled personnel to manage and interpret it effectively. Finally, customers' preferences and behaviors are dynamic, requiring businesses to continuously update their strategies to stay relevant.