What Are the Challenges in Targeting Conscious Consumers?
While the benefits are clear, targeting conscious consumers also comes with its set of challenges:
Higher Costs: Ethical and sustainable practices often come with higher costs. This can make it challenging to compete on price with less conscientious competitors. Supply Chain Complexity: Ensuring that every part of your supply chain meets high ethical and sustainable standards can be complex and time-consuming. Consumer Skepticism: Consumers may be skeptical of your claims. It is essential to provide clear, verifiable evidence to back up your sustainability and ethical claims.