Despite its importance, customer engagement comes with its set of challenges:
1. Data Privacy: With the increasing focus on data privacy, businesses must ensure that they handle customer data responsibly. 2. Consistency: Maintaining consistent engagement across multiple channels can be challenging. Leaders need to ensure that all customer touchpoints provide a unified experience. 3. Resource Allocation: Engaging customers effectively requires significant resources, including time, money, and human capital. Leaders must balance these resources while ensuring high levels of engagement.