What Are the Challenges in Competitive Positioning?
While competitive positioning offers many benefits, it also comes with its own set of challenges:
Market Dynamics: Markets are constantly changing, and maintaining a competitive position requires ongoing effort and adaptation. Resource Allocation: Developing and maintaining a competitive position can be resource-intensive, requiring significant investment in marketing, research and development, and other areas. Competitive Response: Competitors are likely to respond to your positioning efforts, which can lead to increased competition and pressure to continuously innovate.