What are the Challenges in Brand Management for Startups?
Startups face several challenges in brand management, including:
- Limited Resources: Unlike established companies, startups often have limited budgets for marketing and branding. - Building Trust: New brands need to work harder to build trust and credibility with their target audience. - Market Competition: Competing with established brands that already have a loyal customer base can be difficult. - Evolving Markets: Startups must be agile and adapt quickly to changes in market trends and customer preferences.