brand management

What are the Challenges in Brand Management for Startups?

Startups face several challenges in brand management, including:
- Limited Resources: Unlike established companies, startups often have limited budgets for marketing and branding.
- Building Trust: New brands need to work harder to build trust and credibility with their target audience.
- Market Competition: Competing with established brands that already have a loyal customer base can be difficult.
- Evolving Markets: Startups must be agile and adapt quickly to changes in market trends and customer preferences.

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