1. Survey at the Right Time: Timing is critical. Send the NPS survey after significant customer interactions to get relevant feedback. 2. Follow-Up: Engage with respondents, especially detractors. This shows you value their opinion and are committed to improvement. 3. Analyze and Act: Regularly analyze NPS data and act on it. Use it to inform business decisions and strategies. 4. Benchmarking: Compare your NPS against industry standards to understand your relative performance.