1. Broad Reach: Traditional marketing can reach a wide audience, especially through mediums like television and radio. 2. Tangible Materials: Print materials such as brochures and catalogs can be physically handed out, serving as a constant reminder of the brand. 3. Credibility: Established media channels lend a certain level of credibility to the advertised product or service. 4. Local Targeting: Methods like local newspapers and radio stations can effectively target local audiences.