What are the Benefits of the Double Opt-In Process?
1. Higher Quality Subscribers: Since users confirm their interest, the list comprises highly engaged individuals. 2. Legal Compliance: It helps businesses adhere to data protection regulations like GDPR and CAN-SPAM. 3. Improved Metrics: With a more engaged audience, businesses often see better open and click-through rates. 4. Reduced Spam Complaints: Confirming interest reduces the likelihood of your emails being marked as spam.