Low Startup Costs: Setting up a shop on Etsy is relatively inexpensive, with fees primarily based on listings and transactions. Global Reach: Etsy provides access to a vast, global customer base, which can be particularly beneficial for niche products. Community Support: The platform offers a supportive community of sellers and buyers who often value unique, handmade items. Marketing Tools: Etsy provides various marketing tools and analytics to help sellers optimize their shops and reach more customers.