Enhanced Personalization: ABM allows for a more personalized approach, making your marketing efforts more relevant and effective. Better Alignment: It fosters better alignment between marketing and sales teams, leading to more cohesive and efficient strategies. Higher ROI: By focusing on high-value accounts, businesses can achieve higher ROI from their marketing efforts. Improved Customer Relationships: Personalized campaigns help in building stronger relationships with key accounts. Efficient Resource Allocation: ABM ensures that marketing resources are allocated to the most promising prospects.