descriptive research

What are the Applications of Descriptive Research in Business?

Descriptive research can be applied in various business contexts, such as:
Market Research: Understanding market size, growth potential, and consumer demographics.
Customer Satisfaction: Measuring customer satisfaction levels and identifying areas for improvement.
Product Development: Gathering feedback on new products or services to refine and improve them before launch.
Competitor Analysis: Studying competitors to understand their strengths and weaknesses.
Sales Analysis: Analyzing sales data to identify trends and patterns that can inform future sales strategies.

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