What Are the Advantages of Non-Exclusive Licensing?
Non-exclusive licensing offers several advantages, particularly for startups and small businesses:
1. Flexibility: Entrepreneurs can license their IP to multiple parties, increasing flexibility in business dealings and collaborations. 2. Increased Bargaining Power: The ability to license to multiple entities can enhance the licensor's bargaining position. 3. Market Expansion: Non-exclusive licenses can help in rapid market expansion, as multiple licensees can promote and sell the product or technology.