Different businesses may prioritize different KPIs based on their industry and stage of growth. However, some common KPIs include:
1. Financial KPIs
Revenue Growth: Measures the increase in sales over a specific period. Profit Margin: Indicates the percentage of revenue that exceeds costs. Burn Rate: The rate at which a startup is spending its capital. Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer.
2. Customer KPIs
Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer account. Customer Retention Rate: The percentage of customers who continue to do business with the company over a period. Net Promoter Score (NPS): Measures customer satisfaction and loyalty by asking how likely they are to recommend the business to others.
3. Operational KPIs
Employee Productivity: The output of employees over a given period. Operational Efficiency: Measures how well a company uses its resources to achieve its goals. Inventory Turnover: The rate at which inventory is sold and replaced over a specific period.