What are Mission and Values in Business Leadership?
In the realm of business leadership, the concepts of mission and values are fundamental. The mission of an organization defines its core purpose and direction. It answers the question, "Why do we exist?" Values, on the other hand, are the guiding principles and beliefs that drive the behavior and decision-making processes within the organization. Together, mission and values shape the culture, influence strategic decisions, and set the tone for how employees interact with each other and with customers.