Moz Keyword Explorer simplifies the process of finding valuable keywords. Hereâs a step-by-step guide for entrepreneurs:
1. Enter a Keyword: Start by entering a keyword or phrase related to your business. 2. Analyze Metrics: Review the search volume, difficulty score, and organic click-through rate (CTR) to understand the keywordâs potential. 3. Check SERP Analysis: Examine the top-ranking pages for the keyword to gauge the competitive landscape. 4. Discover Keyword Suggestions: Moz provides related keyword suggestions, helping you find additional opportunities. 5. Create Lists: Organize keywords into lists based on relevance and priority for better management.