Using a Site Explorer effectively involves several steps:
Enter the URL: Start by entering your website URL or a competitor’s URL in the Site Explorer tool. Analyze Backlinks: Review the backlink profile to see who is linking to the site and the quality of those links. Review Organic Keywords: Look at the organic keywords driving traffic to the site. Check for Broken Links: Identify broken links that need to be fixed or replaced. Monitor Competitors: Regularly check on competitors to see their strategies and adjust your own accordingly.