Once a competitive advantage is established, maintaining it requires continuous effort:
Innovation: Constantly innovating products, services, and processes can help stay ahead of competitors. This can involve adopting new technologies, exploring new markets, or enhancing customer experiences. Customer Relationships: Building strong relationships with customers through exceptional service and engagement can foster loyalty and make it difficult for competitors to lure them away. Adaptability: The business environment is constantly changing. Being adaptable and responsive to market trends and customer needs helps sustain a competitive advantage.