To set ambitious goals, leaders should follow these steps:
1. Vision Alignment: Ensure that the ambitious goals are aligned with the company's vision and mission. 2. SMART Criteria: Even ambitious goals should be Specific, Measurable, Achievable, Relevant, and Time-bound. 3. Stakeholder Buy-In: Engage key stakeholders early to gain their support and commitment. 4. Resource Allocation: Ensure that adequate resources are available to pursue these goals. 5. Risk Management: Identify potential risks and develop mitigation strategies.