There are various methods for segmenting an audience, each with its unique advantages:
Demographic Segmentation: This includes variables like age, gender, income, education, and occupation. Geographic Segmentation: Dividing the market based on location such as country, city, or neighborhood. Psychographic Segmentation: This involves understanding the lifestyle, values, interests, and opinions of the audience. Behavioral Segmentation: This focuses on consumer behavior, including purchasing habits, brand loyalty, and product usage rates.