Optimization is key to maximizing the ROI of your Google Ads campaigns. Here are some tips:
Use Negative Keywords: Exclude irrelevant keywords to prevent wasted spend. Optimize Landing Pages: Ensure landing pages are relevant, user-friendly, and optimized for conversions. A/B Testing: Experiment with different ad copies, images, and CTAs (call-to-actions) to determine what works best. Monitor Quality Score: Improve ad quality and relevance to achieve higher ad positions at lower costs. Leverage Extensions: Use ad extensions to provide additional information and increase click-through rates.