Awareness: Use targeted marketing campaigns to reach your ideal customer profile. Leverage SEO and content marketing to drive organic traffic.
Interest: Capture leads through engaging content like blogs, webinars, and social media interactions. Use lead magnets such as eBooks or discount offers to collect email addresses.
Consideration: Use email marketing to nurture leads by providing valuable information and addressing customer pain points. Showcase customer testimonials and case studies to build trust.
Intent: Offer free trials or demos to give potential customers a taste of your product. Use retargeting ads to remind them of their interest.
Evaluation: Provide detailed product comparisons and offer personalized consultations. Ensure your pricing is competitive and transparent.
Purchase: Make the checkout process as simple as possible. Offer multiple payment options and ensure your website is mobile-friendly. Provide excellent customer service to address any last-minute concerns.