View count: The number of times the video ad has been watched. Engagement rate: The level of interaction, including likes, shares, and comments. Click-through rate (CTR): The percentage of viewers who clicked on the call-to-action. Conversion rate: The percentage of viewers who completed the desired action, such as making a purchase or signing up for a newsletter. View-through rate (VTR): The percentage of viewers who watched the video ad to completion.