To measure the success of social media ads, businesses should focus on key metrics such as:
Click-Through Rate (CTR): The percentage of users who clicked on the ad. Conversion Rate: The percentage of users who completed the desired action, like making a purchase or signing up for a newsletter. Cost Per Click (CPC): The amount spent for each click on the ad. Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising. Engagement Rate: The level of interaction (likes, shares, comments) the ad receives.