To measure the success of sales automation, leaders should track key performance indicators (KPIs) such as:
Sales Cycle Length: Reduction in time taken to close deals. Lead Conversion Rate: Increase in the percentage of leads converted to customers. Revenue Growth: Growth in sales revenue attributable to automation. Team Productivity: Improvement in the number of tasks completed or deals closed per sales representative. Customer Retention: Increase in customer retention rates due to improved relationship management.