Measuring the success of your PR efforts is crucial for understanding what works and what doesn't. Here are some metrics to consider:
Media Mentions: Track the number and quality of media mentions your business receives. Website Traffic: Monitor changes in website traffic following PR campaigns. Social Media Engagement: Measure likes, shares, and comments on your social media posts. Lead Generation: Track the number of leads generated from PR activities. Customer Feedback: Collect and analyze customer feedback to gauge public perception.