Measuring the success of local advertising is crucial for understanding its impact and optimizing future campaigns. Key metrics to consider include:
Foot Traffic: Monitor the number of customers visiting your physical location. Online Engagement: Track likes, shares, and comments on social media posts. Sales Data: Analyze sales before, during, and after the campaign. Customer Feedback: Collect feedback from customers to gauge their response to your ads. ROI: Calculate the return on investment to determine the campaign's financial success.