How to Measure the Success of a Direct Mail Campaign?
Measuring the success of a direct mail campaign involves several metrics:
Response Rate: The percentage of recipients who respond to your mail. A higher rate indicates greater engagement. Conversion Rate: The percentage of respondents who take the desired action, such as making a purchase or signing up for a service. Return on Investment (ROI): Calculate the ROI by dividing the revenue generated by the campaign costs. Customer Feedback: Collect feedback from recipients to understand what aspects of the mail piece were most effective.