How to Measure the Impact of Word of Mouth Referrals?
Measuring the impact of word of mouth referrals can be challenging, but several methods can help: - Net Promoter Score (NPS): A survey metric that quantifies customer satisfaction and likelihood to recommend. - Referral Tracking: Using unique referral codes or links to track referrals. - Customer Surveys: Asking new customers how they heard about the business. - Social Listening: Monitoring social media platforms for mentions and reviews of the brand.